A delivery rider on a motorcycle in a dark Bangkok street
Short But Spicy

StrategicCreative Production& Operation

A delivery rider holding up a Grab bag on a bright Bangkok street
short but spicy.

Every piece of content we create brings together

Current trends.Local culture & strategy.

High-quality creative, built on all three.

These samples were created for Thailand.
We create content for markets around the world.

Debbie Hong

Debbie Hong

University of the Arts London

Former Content Director, Sky News

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Thai Local Concepts 1

01PHYSIOGEL
Sample video preview

Heat, traffic.Skin needs care.

A sun-soaked motorcycle commute starts with familiar skin discomfort. Everyday Thai life sets the scene for the moment Physiogel is needed.

Local life × Skincare

Concept · Everyday lifeProduction: 2 days00:16
02VDL
Sample video preview

A ghost.A blush.A plot twist.

A ghost appears in the elevator—but the blush steals the attention. A tense opening turns into offbeat comedy, with the product at the heart of the twist.

Horror × Comedy

Concept · Story twistProduction: 2 days00:13
03VDL
Sample video preview

Even the pillowruns away.

A pillow and duvet flee a face covered in heavy makeup. A quick cleanse brings them back for a cosy night’s sleep—a playful take on bedtime skincare.

Cute fantasy × Cleansing

Concept · CharactersProduction: 2 days00:17

DEMO CONTENT ONLY. Use, reproduction or redistribution is prohibited without a signed agreement with Short But Spicy.Audio may be loud. Please lower your volume before playing.

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Thai Local Concepts 2

04VDL
Sample video preview

His wife’s beauty secret.His hot-girl moment.

He has always been curious about his wife’s beauty products. The moment he tries them while she is away, he transforms into a hot girl. A little secret becomes a bold, comic transformation.

Married life × Transformation comedy

Concept · Visual twistProduction: 2 days00:14
05VDL
Sample video preview

A new lip colour.A different reception.

The bouncer who blocked the club entrance changes his expression after the lip makeover. A familiar doorstep standoff becomes a comic twist, showing how lip colour can change the entire mood.

Nightlife × Comedy

Concept · Situational twistProduction: 2 days00:16

DEMO CONTENT ONLY. Use, reproduction or redistribution is prohibited without a signed agreement with Short But Spicy.Audio may be loud. Please lower your volume before playing.

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UGC Style Videos

06PERIPERA
Sample video preview

Vivid colour.Lips that shine.

From product in hand to shimmer on the lips, a friendly introduction and close-ups bring the colour and texture to life—as if you were trying it yourself.

Product intro × Lip swatch

UGC · Product reviewProduction: 1 day00:12
07SKINCARE
Sample video preview

Spray.See it in action.

Show the product, mist the face, move in close. In an everyday setting, the simple step-by-step routine brings the experience of using the mist into focus.

Daily routine × Demo

UGC · Product demoProduction: 1 day00:12
08ANUA
Sample video preview

One drop.The final finish.

From a single drop off the pipette to serum smoothed onto skin, natural-light close-ups reveal the texture, application and finish.

Texture close-up × Skincare

UGC · Texture reviewProduction: 1 day00:13

DEMO CONTENT ONLY. Use, reproduction or redistribution is prohibited without a signed agreement with Short But Spicy.Audio may be loud. Please lower your volume before playing.

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Before & After Videos

Sample video preview

Skin, up close

A staged skin contrast, paired
with a cream application.

09Production: 1 day00:13
Sample video preview

Peel to reveal

A mask-peeling reveal
dramatizes a change in skin.

10Production: 1 day00:11
Sample video preview

Seven days, in focus

A day-by-day skin story,
condensed into one sequence.

11Production: 1 day00:30
Sample video preview

Textures, side by side

Two creams compared up close:
texture and how they spread.

12Production: 1 day00:10
Sample video preview

A routine in motion

A staged Day 1–7 story linking
a routine with skin changes.

13Production: 1 day00:13

DEMO CONTENT ONLY. Use, reproduction or redistribution is prohibited without a signed agreement with Short But Spicy.Audio may be loud. Please lower your volume before playing.

A Bangkok delivery rider counting bags of soup at a restaurant
short but spicy.

Commission your videos with us.

Ad management.On us.

So your content gets put to work.
Included with 50- and 100-video packages.

We stay involved after delivery.
We manage the ads to help your content perform.

Eric Park

Eric Park

Simon Fraser University

Former Senior Manager at LG Electronics, Google & TikTok

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The difference in 50 videosbegins after the first 10.

CREATIVE PROCESS50 videos · 5 weeks

From initial brief to final delivery

Day 1
Day 2–3
Day 7–10Weeks 1–2
Week 2
Weeks 3–5
Week 5

Brief received

From you

SBS concepts

Presented & approved

First 10 videos

Test different concepts

Ad A/B testing

After initial production

40 more videos

Apply effective elements
as production progresses

50 delivered

Complete

01

Your brief.Our creative direction.

We build concepts and stories around your brief and product strengths. Production begins after your approval.

02

Test performancebefore scaling up.

We test the first 10 videos, then compare audience response and conversion data to guide the next round.

03

Produce. Run ads.Create what’s next.

The remaining 40 videos are produced and launched in stages, with effective elements carried into each new round.

04

Designed for betterconversion outcomes.

By applying purchase-conversion data during production, we aim to improve on batch delivery and create more content with the potential to perform.

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Production & Ad Management

All prices in USD · Exchange rate at contract signing · 10–20-second short-form videos

10 videos

$130/ video

Package total $1,300

Production only

Ad management not included

30 videos

$110/ video

Package total $3,300

Production only

Ad management not included

50 videos

Recommended
$100/ video

Package total $5,000

Ad management included

No management fee up to $15,000 ad spend

100 videos

Best value
$90/ video

Package total $9,000

Ad management included

No management fee up to $25,000 ad spend

Complimentary ad management

PackageAd spend managed at no feeAbove the allowance
50 videosUp to $15,0007% of excess spend only
100 videosUp to $25,0007% of excess spend only

Example: $30,000 ad spend on the 100-video package → $350 management fee.
($30,000 − $25,000) × 7%

Media spend is paid separately. Allowances refer to ad spend managed—not the cost of video production.

USD · 10–20 seconds per video

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Content Usage

Where you can use your content

Use your purchased content on Google, Meta, TikTok, X and other platforms.

Google logoGoogle
Meta logoMeta
TikTok logoTikTok
X logoX

Platforms we manage

Google · TikTok · Meta · X

Ad management included

50 videos · Up to $15,000 ad spend
100 videos · Up to $25,000 ad spend

Media spend is separate · 7% management fee on excess spend only

Additional formats

Variation

Vertical and horizontal versions tailored to each platform.

9:16
16:9

Additional format production

70% of the original price

Changing the aspect ratio with AI tools requires the scenes
to be recreated from the beginning.

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Cross-platform Deployment

We publish, manage the ads and feed the results into your next creative.

01

Connect accounts

You retain account ownership
SBS receives partner access
Set up destinations & tracking

02

Create & approve 10

You approve briefs & concepts
Test different concepts & hooks
Part of your contracted quantity

03

Publish & A/B test

Upload natively on each platform
SBS publishes & runs campaigns
Track conversions & cost per purchase

04

Learn & create more

Identify effective creative elements
Apply them to the remaining videos
Repeat: produce → run → improve

How each platform goes live

TikTokBrand account post → Activate with Spark Ads
MetaUse Reels / existing posts, or upload directly in Ads Manager
GoogleUpload to YouTube → Connect and run through Google Ads
XUpload original assets to X Ads → Launch campaigns

Original files are uploaded to each channel directly; YouTube does not automatically mirror to Meta.
Assets, post links and results are managed centrally by concept, version, language and aspect ratio.

Managed service: 50 / 100 videos · Format variations priced separately · Conversion tracking depends on sales-channel integration.

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Our Team

01

Sales &
Communication

LeadEric Park
  • Donald Park

    Previously at Coupang & TikTok

  • Seoyoung Shin

    Account Manager

02

Creative
Production

LeadDebbie Hong
  • Bangkok-based artists
    5 artists
03

Data & Ad Operations
& Copyrights

LeadDongjun Won
  • Data & ad operations
    2 specialists
  • Jongmin Yoo

    Legal Counsel

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Thank you

The smiling pillow and pink duvet characters from our portfolio